Five Crazy Life Coaching Myths

Life coaching continues to grow in popularity as more influencers in business, athletics, and entertainment rave about its impact. As more people join the conversation about life coaching, facts about the industry get lost in the chatter.

If you’re considering a life coach for personal or business goals, avoid falling for these five crazy life coach myths.

Myth 1: A life coach is a professional.

Fact: While many life coaches belong to accredited coaching associations, like the International Coaching Federation, others do not.

Finding a trusted advisor requires caution and a little research. While word of mouth is always a valuable resource, so is the internet. Make sure you identify the credentials that set this person apart from any other random people providing advice. Also, a little online research will help you find the life coach that bests match your personality.

Myth 2: Life coaching is a “feel-good” initiative that bears little fruit.

Fact: Life coaching is much more than “feeling good.” Many fortunes 500 businesses throughout the world rely on life coaching for its employees.

Self-improvement projects, like life coaching, provide nearly a 300% return on investment. Essentially, companies investing in self-improvement through coaching are seeing fewer sick days and lower insurance costs as people become happier and healthier.

Myth 3: A life coach is a friend that motivates you.

Fact: A life coach may be friendly; but above anything else, they are your coach.

A life coach needs to be critical at times and hold you accountable for doing the wrong thing or taking the easy way out. For most of us, the critique is much more valuable than a friend telling you things you want to hear. Growing is painful, and a good life coach will remind you of that.

Myth 4: A life coach will provide a lot of advice.

Fact: Only inexperienced life coaches offer advice. Because adults like being treated as adults, too much advice becomes counterproductive. Rather than telling a client what to do, a good coach will ask good questions and help their clients find their own answers. Coaches are experts at the process of changing behavior, not telling people what to do.

Myth 5: Life coaching is expensive.

Fact: Life coaching can cost anywhere from $300 for individuals up to $2,000 for c-level executives. Anyone with the passion for improving can afford a life coach.

The popularity and testimonies of success will be the biggest differentiator among life coaches. That said, take your time to find a life coach that has credentials, a matching personality type, track record of success, and reasonable rate.